Hiring a trash removal company should be a strategic business decision, not simply a matter of finding someone in the phone book. (And does anyone use a phone book anymore?) Think about it: you are inviting strangers into your place of business and allowing them access. This requires a degree of trust and confidence that the firm you hire is professional and reputable.
In 2003, Fred Reicheld, a best selling author and business strategist, introduced the 'Net Promoter Score.' An expert on customer and business loyalty, Reicheld wanted to establish a straightforward metric to determine which companies provided the best customer service.
What's in a review? Nowadays, when someone wants to use a service, try out a restaurant, see a movie, hire a contractor, or even see a dentist, they check out the reviews first. It makes sense that if you are going to put down money for a service or product, you need to do a bit of research first to make sure you're getting your money's worth. Back in the day people would look for word of mouth reviews, simply by speaking with neighbors, family members and friends that might have previously used the service or product. Today, most people go online for their reviews. The great thing about the internet is there are a plethora of reviews for all sorts of services and goods out there.