Hiring a trash removal company should be a strategic business decision, not simply a matter of finding someone in the phone book. (And does anyone use a phone book anymore?) Think about it: you are inviting strangers into your place of business and allowing them access. This requires a degree of trust and confidence that the firm you hire is professional and reputable.
In 2003, Fred Reicheld, a best selling author and business strategist, introduced the 'Net Promoter Score.' An expert on customer and business loyalty, Reicheld wanted to establish a straightforward metric to determine which companies provided the best customer service.
What's in a review? Nowadays, when someone wants to use a service, try out a restaurant, see a movie, hire a contractor, or even see a dentist, they check out the reviews first.